CampaignWhere is performance shifting?
Compare efficiency across your campaigns.
Previous 7 daysCurrent report
PERFORMANCE INTELLIGENCE / CAMPAIGN OVERVIEW
Your numbers. Your next move.
A clear view of campaign performance. A focused plan for what comes next.
BRING YOUR OWN DATA
Try it with your campaigns
Upload a campaign CSV. A previous period is optional. Your metrics update instantly; generate an AI analysis when you’re ready.
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CSV format & data use
Required: campaign, spend, impressions, clicks. Recognized aliases include Campaign Name, Spend (EUR/USD/GBP), Amount spent (EUR/USD/GBP), Link Clicks and Registrations. Optional: leads or registrations, purchases, conversion value. Without a period column, all rows belong to one report. For comparisons add period with current / previous; use comparable date ranges. Rows with the same campaign name and period are summed: upload a single reporting level, without subtotal rows or overlapping exports. Missing optional metrics remain N/A. Use decimal points, no thousands separators; comma or semicolon delimiters. Maximum 50 campaigns / 1,000 rows / 1 MB. Other export formats may require column renaming. Dates are not imported.
The file is read in your browser. Clicking Generate Analysis sends campaign names and metrics to our n8n workflow and its AI provider; they may retain execution logs. Do not include personal or confidential information. Currency selection labels your data; it does not convert values.
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Campaign performance
Changes compared with the previous period.
| Campaign | Spend | Clicks | CTR | Leads | CPL | Signal |
|---|
FROM INSIGHT TO ACTION
Your next best moves
AI-GENERATED ANALYSIS
01INVESTIGATE FIRST
Find the conversion drop
Google — Search500 clicks in both periods, but leads fell from 25 to 10. Tracking, form friction, and traffic quality are possible explanations—not confirmed causes.
Explore test plan +
First step
Submit a test lead and check that the form, CRM, and analytics all record it correctly.
ExperimentIf tracking works correctly, test the current form against a shorter version using the same traffic source.
Success metricHigher conversion rate and lower CPL without sacrificing lead quality. Set the test duration based on the sample size needed.
02TEST YOUR MESSAGE
Win back audience attention
Meta — Lead GenerationCTR dropped from 2% to 1.33%, while conversion rate held at 5%. Lower ad engagement is a signal to review creative and audience performance.
Explore test plan +
First step
Review frequency, placements, and audience changes. These breakdowns are not included in the demo.
ExperimentTest a new opening hook with the same visual and audience to isolate the impact of your message.
Success metricHigher CTR with lower CPL and consistent lead quality. Do not select a winner based on clicks alone.
03EXPLORE THE UPSIDE
Assess the room to scale
Meta — Retargeting25 leads from €150 in spend. CPL fell from €10 to €6, but lead quality and audience capacity are still unknown.
Explore test plan +
First step
Check sales-accepted leads in the CRM, ad frequency, and the size of your retargeting audience.
ExperimentIf lead quality holds, try a modest budget increase—for example, 10%—as a controlled test.
Success metricMore qualified leads without an unacceptable increase in CPL. A cheaper lead is not necessarily a more valuable one.
Demo metrics are fictional. CSV metrics are supplied by you. No ad accounts are connected and no campaigns are modified. AI suggestions require human review.